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News
Packaging creates strong brand recognition and brand concept
2025-02-19
01
Apple
7 Jan 2019
- iPhone packaging has always been known for its simplicity and environmental protection, with white as the main color, matched with simple lines and product patterns. From the early iPhone to the iPhone 16, there are also some details changes based on the overall simple style. For example, the iPhone 16 series no longer comes with Apple LOGO stickers, the packaging design is simpler, and unnecessary elements are reduced
01
Apple
7 Jan 2019
-Sales data comparison: Apple has generally shown an upward trend in sales over the years with its advantages in products and packaging design. Taking the iPhone as an example, since its release, the launch of each new generation of new products has been accompanied by sales growth and market share consolidation. Although there have been fluctuations during the period, in the long run, its sales have continued to rise, driving Apple to become one of the most valuable companies in the world.
01
Starbucks
7 Jan 2019
Starbucks' coffee cup packaging design continues to innovate, from classic green paper cups to various holiday limited edition paper cups, with richer and more diverse patterns and colors. Its mooncake box packaging is in cooperation with "Shang Xia" under Hermès, using exclusive customized fabrics, special texture design and geometric color patterns to create a high-level visual texture
- Sales data comparison: Taking Starbucks mooncakes as an example, the mooncake box priced at 1,380 yuan launched in 2019 had sales exceeding 500,000 yuan in just a few days
01
Nike
7 Jan 2019
- The "integrated shoe box" launched by Nike is different from traditional shoe boxes. The kraft paper color Packaging Box made of recycled materials is more solid, with no dyeing or lamination on the surface, and even no common text printing, and looks more like an ordinary express box. Brand information is designed inside the shoe box, and white ink is chosen instead of color ink for printing
01
Nike
7 Jan 2019
- Sales data comparison: As consumers pay more attention to environmental protection, Nike's environmentally friendly packaging initiative is expected to reduce about 414 tons of shoe order packaging waste by fiscal year 2025 through project promotion. Its digital business continues to grow, and more than 75% of shoe e-commerce orders are single-piece orders. More and more Nike shoes will be delivered through "integrated shoe boxes", which is expected to drive sales growth while enhancing the brand image
01
KIND
7 Jan 2019
- KIND divides the packaging into two parts, one with a colorful but simple brand logo, and the other transparent, so that the product inside can be seen. This unique design allows consumers to understand the product more intuitively.
- Sales data comparison: Through this packaging design, KIND has successfully attracted the attention of consumers and has become one of the main brands in the snack bar industry. Sales have been significantly improved, and it has occupied a place in the highly competitive snack market